Media Kit
Why partner with Edmunds.com?
- Over 75% of automotive buyers use the Internet1
- Most Research Occurs on Third-Party Sites2
- 71% of all automotive audience visit third-party resource sites
- 61% excluding OEM sites - 42% of deeply engaged shoppers use Edmunds.com3
- Edmunds.com Audience Size4
- Unique Users: 13.69 Million
- Page Views per Month: 166 Million - Visitor Patterns: 90% of visitors who submit a lead, purchase a vehicle within 70 days5
- Edmunds.com Demographics6
- Male/Female: 71%/29%
- 73% between the ages of 35-64
- 64% have college or post-graduate degree
- 91% own their home
- 62% are employed full-time
- 79% are married
- Edmunds.com is the #1 auto site for consumers make $100K+
- Edmunds.com is the #1 auto site for users with portfolios of $250,000
Edmunds.com is the definitive resource for in-market auto consumers. By partnering with Edmunds.com, you gain exposure to the Edmunds.com consumer.
Learn more about Edmunds.com Dealer Programs
Premier Dealer Program
New Car Leads
New Car Inventory
Dealer Ratings & Reviews
Contact us with any questions about our dealer programs.
1. Source: J.D. Power and Associates 2009 Automotive Marketing and Media Annual Review
2. Source: comScore Media Metrix April 2010
3. Deeply Engaged = new car shoppers that researched online at the make/model level. Source: Internal Edmunds Metric April 2010
4. Source: Internal Traffic Measurement (Omniture March 2010); Edmunds.com includes Carspace and Forums
5. Experian Registration Data July 2008; Internal sales matchback analysis
6. Source: Nielsen @Plan Spring 2009
