The Premier Dealer Program delivers targeted in-market traffic, drives the highest quality leads and trackable phone calls, and provides the absolute best dealer branding opportunity online.
Prime Placement
Get the edge on your competition by becoming the exclusive Premier Dealer in your territory.
The Premier Dealer is sorted first in all lead forms and New Car Inventory search results — even if competing dealers are closer.
Only the Premier Dealer has a phone number, links to their site and customized copy in their listings and showroom along with address, Google map, and embedded lead form.
Once a dealer owns the top spot, it's theirs exclusively until they give it up.
The Premier Dealer is the only dealer endorsed by Edmunds.com.
Exposure to Your Local Market
Edmunds.com has the largest audience of new car buyers* and our premium demographic is qualified to buy.
The Premier Dealer receives premium ad placements across make/model research pages for each vehicle trim your dealership sells.
Ads take buyers to your Premier Dealer page with links to your website, trackable phone number, Google map and embedded lead form.
Participating Dealers: Download the Edmunds.com Premier Dealer Program Logo.
| Compare Edmunds.com Dealer Programs | New Car Inventory Free Listings | New Car Leads (by VIN or style) | Premier Dealer Program |
|---|---|---|---|
| Your dealership and inventory in front of the largest audience of new car buyers anywhere | X | X | X |
| Highest quality model-level and VIN-level leads from local buyers requesting a price quote | X | X | |
| Listed first in all local dealer listings and inventory search results. Exclusive advertising on all vehicle research pages seen by local buyers shopping your brands. | X |
Contact us with any questions about our dealer programs.
* 43% of all deeply engaged new car shoppers within the top 5 automotive research sites visit Edmunds (source: comScore).
