If you've been shopping for replacement tires recently, you've probably noticed a new emphasis on fuel-efficiency and environmental impact. Although the rubber itself is still black, tires are becoming significantly greener. Although only now are people becoming aware of them, development of low-rolling-resistance (LRR) tires began in the 1990s, once automakers had gone after much of the low-hanging fruit (e.g., vehicle weight, engine efficiency and aerodynamics) in the fuel-economy game.
Unfortunately, there is no easy way for consumers to navigate all the "greenery" currently sprouting up in the world of replacement tires. Even worse, most consumers are unaware of the ... Back to article
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