Making the Most of Test-Drive Events

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Tips on Timing, Testing and What To Expect


It's not every day that you can test-drive dozens of cars in one place, at one time, without any cost or sales pressure. But from now through the end of the year, drivers have just that opportunity almost every weekend. In an effort to get consumers behind the wheels of their vehicles, at least two automakers — Chrysler and GM — are hitting the road with free test-drive events that don't take place at dealerships and are blessedly free of sales pitches.

From now through the fall, GM's Main Street in Motion is bringing more than 100 cars, ... Back to article

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By burlhammonds
on 05/05/11
4:04 PM PST

This is good. At least you get to have a feel of the car and there's no pressure since it's for free. Customers will really love this and surely, I agree with you other retailers will definitely imitate this if they want their sales volume to go up.

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