My brother called me last weekend to ask for my advice buying a new car. We both got onto the Edmunds.com Web site and began exploring cars — he was in Massachusetts and I was in California, but we were looking at the same screens.
My brother is a frugal New Englander (actually, he's so tight that he squeaks), so I knew that a mixture of reliability and price would dictate his buying decision. Each car we looked at provoked the same question: "What's this baby gonna cost me?"
If he had asked me that question two years ago, I ... Back to article
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1 comments
By digitalcarguy
on 02/22/11
6:07 AM PST
As a 20 year or so professional I have found no matter what the product you are selling may be, people want to be treated fairly. Selling cars is really about relationships, whether you are the buyer or seller. I agree with having the information and using it as a tool. We are all humans and people react differently to aggressive behavior, with that said I believe that people like to do business with like kind and like mind people. In addition profit is not a dirty word, in order to stay in business, no matter what business it is, you must be profitable to STAY in business. I have found that most people want to be treated fairly and professionally.
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